Parent Company Website

Overview

Designing a modern landing page to align with the company’s evolving brand identity and showcase its expanding suite of remittance solutions, resulting in improved clarity and a 20% boost in user engagement.

Role

Product Designer – Led the end-to-end design process.

Tools

Figma, Miro, Google Surveys, Illustrator.

Timeline

4 Weeks

Team (4 Members)

Product Designer—–Me
Stakeholder—-2
Frontend Developers– 1

UX Roadmap

Goals While Designing

  1. Design layouts that emphasize key performance indicators (KPIs) to engage users effectively.

  2. Prioritized a concise hero section with a clear value proposition and supporting content.

  3. Streamlined navigation to ensure users could quickly access essential information.

Deliverables

Takeaways

  1. Designing the landing page for showcase of remittance products emphasized the importance of aligning user needs with business goals.
  2. Conducting user surveys and research provided key insights into how different audiences interact with fintech platforms, guiding critical design decisions.
  3. Simplifying the layout and content while ensuring clarity and brand consistency was essential for user engagement.
  4. This project reinforced the significance of balancing usability with visual design to effectively communicate a product’s value and create a seamless user experience.
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